SaaS SEO Tools to Help You Rank and Grow in 2022

  Published on February 04 |   14 minutes read

Software as a service (SaaS) is a Business model in which a customer or a prospective client pays a premium or a subscription fee to use software that a business owner has exclusive rights over and is usually hosted on a remote computer setting.

With the ever-growing need for SEO tools and especially remote learning, the SaaS industry has become saturated compared to the last five years, and therefore attracting new clients and generating fresh leads has gotten considerably difficult but not impossible to achieve.

One of the most trusted and effective techniques that you can use to compete with your SaaS competitors in today’s times is the use of search engine optimization (SEO) tools. With search engine optimization behind more than 66% of the organic traffic being directed to SaaS websites, investing in content marketing to drive SEO efforts should be the focus of every SaaS company and business owner.

Therefore, we recommend the use of different SEO tools for your SaaS business to ensure organic growth and a profitable bottom line with increased brand awareness.

After all, with less than 10% of SaaS companies using SEO tools and leveraging them further using a strong content marketing strategy, the arena to grow in this sphere is unexplored and presents itself with massive opportunities.

Why are SEO Tools Important for Growing your SaaS business?

As a business owner you must be looking out for new strategies to drive exponential growth for your SaaS business, but if SEO and its relevant tools are not on your radar to achieve this objective, then you’re most definitely receiving a way lower ROI for your efforts and financial layout.

The initial investment in SEO tools might seem a little intimidating but for every size business, one of the ultimate goals is to increase your customer base and for that, the use of SEO tools provides one of the best ROI when it comes to comparison to any other marketing strategy. For any SaaS business, which is envisioning growth, the following three are the desired results.

  1. Increased Conversions
  2. Increased Brand Visibility
  3. Driving Appropriate Traffic

Industry experts and empirical research has proven that to achieve these three top-ranked growth objectives for any SaaS business, SEO tools are not only the most appropriate tactic but also the most cost-effective and easy to use strategy especially when supported by expert insights and skilled expertise of professionals such as those present at Scalable Media.

Therefore, the importance of SEO tools for the growth of any SaaS business cannot be refuted especially in today’s times where the competition has not only become cutthroat but agile as well.

Best SaaS SEO Tools for 2022

With years of experience helping SaaS businesses, we have worked closely with a number of SEO tools. Based on the insights each tool has to offer, their pricing, and availability of free versions we have categorized these top choices depending on their usage and different dimensions of technicalities.

Overall Best SEO Suite for SaaS Businesses

First and foremost, we look at the overall SEO suites available for your SaaS business. These tools can help you on multiple fronts including off-page SEO, technical SEO, content marketing, and more.

  1. Ahrefs
  2. SEMrush
  3. Mangools
  4. Answer the Public
  5. Soovle

 1. Ahrefs

Overall Performance

Ahref’s is one of the best suites available on the web for your SaaS business. It is loved dearly by its customers due to its ease of use and the availability of SERP features. It is also one of the fastest web crawlers, only coming second to Google as per its claim.

It offers Organic search reports, backlink audits, and competitor analysis as well which makes it a very interesting tool when it comes to comparing your performance with your competitors and hence gives you an upper hand.

Ahrefs Pricing

Ahref’s offers a seven-day trial for dollars seven. At the end of which you can opt for a subscription model that ranges between $99 to $999.

Availability of a Free Version

It offers a set of free SEO tools for you to experience and understand the true potential of SEO for growing your SaaS business.

2. SEMrush

Overall Performance

SEMrush SEO suite helps you not only work and analyze your SEO insights and reach but also compare it in relevance to the competitors. Its organic search feature helps you find the top keywords being used by your competitors which helps in return by determining how to optimize your content accordingly. Not only does it allow you to look at your competitor’s product listings but also helps you measure the true rate of organic traffic that your website is experiencing. All in all, it’s a wonderful tool to be deployed for SaaS businesses especially when talking about search engine optimization.

Pricing

SEMrush offers paid plans that start from $99.95 and go up to $399.95. It also offers customized plans based on your business needs and requirements with flexible pricing options.

Availability of a Free Version:

SEMrush offers a free seven-day trial to its users.

3. Mangools

Overall Performance

If you are looking for an SEO suite that is lighter on your pocket yet gives results then Mangools is the right choice. It comes with a combination of five tools including SERP analysis and link tracking.

It is simple and to the point and does not offer any complex or advanced tools that you will probably never use. Its link miner tools help you explore your competitor’s backlinks which can of course provide you a huge competitive advantage.

Pricing

Mangools offers three different plans that range from $29.9 and go up to $79.9. It has a 48-hour money return policy in place

Availability of a Free Version

It offers a 10-day free trial option

Best Keyword Research Tool for SaaS

Now we will talk about the top SEO Suites that have the best keyword research tools for your SaaS business.

  1. Ahrefs
  2. Answer the Public
  3. Soovle
  4. KWFinder

1. Ahrefs

Overall Performance

When it comes to performance as in SEO suite with the best keyword research tools, Ahref’s stands out here as well. It is supported in over 171 countries and the accuracy of the results is impeccable. It utilizes over 10 of the biggest search engines in the world and boasts innovative metrics not offered by any other keyword research tool.

Pricing

Ahref’s offers a seven-day trial for $7. At the end of which you can opt for a subscription model that ranges between $99 to $999.

Availability of a Free Version

It offers a set of free SEO tools for you to experience and understand the true potential of SEO for growing your SaaS business.

2. Answer the Public

Overall Performance:

When it comes to the effectiveness of an SEO tool in terms of keyword research, nothing beats Answer the Public. It tracks searches and autocomplete suggestions across different search engines and then uses that data to develop and present all the possible phrases that can be asked by a user revolving around a particular keyword.

Pricing:

It offers three different packages starting from $99 and going up to $199.

Availability of a Free Version:

A limited use version (500k searches a month) is available.

3. Soovle

Overall Performance

Soovle is the answer when it comes to an ultimate keyword search as it gathers suggestions from the top search engines, together in one place. It’s a game-changer when it comes to the role of keywords in SEO for SaaS businesses, along with providing some super creative ideas for content-driven market strategy.

Pricing

It is a free tool.

4. KWFinder

Overall Performance

Offered by Mangools, it is a research tool for keywords that allow users to find the most appropriate keywords to include and use in their websites, to make the content search engine optimized. It also helps in reflecting on the competitor’s keywords, thus providing useful insights to make actionable decisions on.

Pricing

Mangools offers three different plans that range from $29.9 and go up to $79.9. It has a 48-hour money return policy in place.

Availability of a Free Version

A 10-day free trial is offered.

Best Technical SEO SaaS Tools

Under this category, we will explore the best SEO tools for SaaS businesses in terms of their technical limits and offerings.

  1. Screaming Frog
  2. Ahrefs
  3. Google Search Console
  4. Sitebulb

1. Screaming Frog

Overall Performance

ScreamingFrog is an audit tool and website crawler that looks at your website and identifies common issues. As one of the top SEO audit tools available on the Internet, it is loved by users because of its reliability and user-friendly interface.

Pricing

 A premium version is offered at a licensing fee of 149 pounds per year.

Availability of a Free Version

The free version is offered some of the features only made available in the premium version.

2. Ahrefs

Overall Performance

On the technical end of things, Ahref’s is one of the top-rated website audit tools in terms of CEO practices. It has a database of over 12 trillion URL links and is known for reliable results and detailed SEO audits especially when it comes to on-page audits.

Pricing

Ahref’s offers a seven-day trial for dollars seven. In the end of which you can opt for a subscription model that ranges between $99 to $999.

Availability of a Free Version

It offers a set of free SEO tools for you to experience and understand the true potential of SEO for growing your SaaS business.

3. Google Search Console

Overall Performance

 It is a web service offered by Google that helps website owners to improve their website contents keeping in view the SEO best practices as well as helps them in indexing their website content for better reach. It was earlier known as Google Webmaster but in 2018 a revised and refreshed version now known as Google Search Console was introduced with a very interactive user interface and advanced features.

It helps you understand how well your website is performing on the Google search engine results and how you can further improve and even at times troubleshoot the site as a search query’s result.

Pricing

 It is a free service.

4. Sitebulb

Overall Performance

Pricing:

Two yearly packages are offered, $135 per year while the other is originally priced at $420 and is currently on sale for $378. Additionally, you can also offer monthly subscriptions, where the Lite package is offered at  $13.5, and the probe package is offered at $35.

Availability of a Free Version:

A fully-featured 14-day trial is also available.

Best Content Marketing and On-Page SEO SaaS Tools

Now we will look at the best SEO tools in terms of on-page SEO performance and the development of relevant content marketing strategies.

  1. Surfer SEO
  2. Clearscope
  3. Moz Pro on Page Analyzer

1. Surfer SEO

Overall Performance

 It is one of the best tools available for any sales business to optimize its content strategy. It helps in analyzing and auditing the content of your online marketing campaign where blogs, articles, etc. It is especially known for its effectiveness in using first-page SERPs in determining the presence of keywords in your content. It also uses artificial intelligence to measure the prominence of keywords on the web pages of your competitors.

Pricing

 It offers monthly subscriptions under three plans and two options to whether subscribe monthly or subscription per month to be paid upfront on an annual basis. The price range for these subscriptions starts from $49 and goes up to dollar $239.

Availability of a Free Version

 Currently, no free version is offered but an extension of the tool is available for free download.

2. Clearscope

Overall Performance

It is one of the top-rated tools for driving organic traffic towards your website using the best SEO practices.

You just must provide a single main keyword to Clearscope, and it will not only analyze your website’s content based on the direction but will also provide clear cut in-depth insights regarding how the performance of the website can be further improved especially keeping in view the type of text, word count, structure, etc.

Pricing

Monthly subscriptions are offered under two packages while one is priced at $170, the second one is priced at $350. You can also contact them for custom pricing for your business needs.

Availability of a Free Version

Currently, no free version is offered but you can request a demo before opting for any of their subscription plans.

3. Moz Pro on Page Analyzer

Overall Performance

Moz Pro is known for its ability to help you in developing content-based campaigns that will not only gather and analyze data on your website’s performance but would also use site crawling technologies and SEO to link your website’s rating with performance-based metrics and help you improve not only your search rankings but also the inflow for organic traffic towards your SaaS business URL.

Pricing

Both yearly and monthly subscription plans are offered to start from $79 and go up to $499. You can avail a 20% discount if you opt for a yearly subscription versus a monthly subscription package.

Availability of a Free Version

A 30-day trial option is offered.

Best SaaS SEO Link Building Tools

Now we will explore the top-rated tools for SaaS businesses when it comes to link building and specially backlink analysis.

  1. Majestic
  2. Ahrefs
  3. Buzzstream

1. Majestic

Overall Performance

Majestic is one of the best tools available in today’s times when it comes to link analysis under SEO practices. Unlike other SEO tools and suites offered on the internet, Majestic solely focuses on link building and link checking and hence boasts that it has the world’s best backlink checker.

Pricing

You can opt for monthly or yearly subscriptions under three different packages starting from $41.67 and going up to $399.

Availability of a Free Version

 An interactive version of majestic sight explorer is offered free of cost.

2. Ahrefs

Overall Performance

As Ahrefs claims that it is the second-best website crawler after Google, it boasts about its link database and how its backlink checker is one of the best in the industry. With over 29.66 trillion known links available at Ahref’s it is one of the most effective link-building tools that you can use for your SaaS business. 

Pricing

A premium version is offered at a licensing fee of 149 pounds per year.

Availability of a Free Version

The free version is offered some of the features only made available in the premium version.

3. Buzzstream

Overall Performance

Buzzstream is online software that helps digital marketers leverage the power of backlinks and SEO to increase the user base by driving organic traffic towards your website and optimizing the website’s content for better brand awareness and visibility on the internet especially when searched using defined keywords on different search engines.

Pricing

Three plans are offered as monthly subscriptions starting from $24 and going up to $299. You can also opt for a customized plan for your business starting from $999.

Availability of a Free Version

A free version is offered for 14 days under all these subscription plans.

List of FREE SEO SaaS Tools

Now that we have listed the best tools and suites for your SaaS business needs under different categories, we would like to list down the SEO tools out of all these as well as some others that are free for use or at least offer a free version that can help your SaaS business grow in terms of SEO practices, increased brand awareness, increased user base and a rise in organic traffic towards your website.

  1. Google Search Console
  2. Google Analytics
  3. Screaming Frog
  4. Ahrefs
  5. Answer the Public
  6. Soovle
  7. Ubersuggest

We suggest that you do explore the free SEO tools and decide whether they fulfill your business needs or not before investing in paid versions or paid software to achieve and drive your SaaS business objectives.

What Lies Ahead?

Just like in any business, SaaS businesses also require exceptional B2B marketing strategies to drive business objectives and ROI at the end of the day. 

In the case of SaaS businesses, all of this can be done along with increased brand awareness and organic growth using SEO tools and techniques that help a business polish its best parts and have them highlighted to the world while improving on those sections that need a little more work.

author

Editor

Editorial Staff at Scalable Media is a team of SEO experts led by M. Farasat Khan. We have been helping SaaS businesses scale through performance led SEO strategies.

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