Top 5 SEO Metrics You Should Track

  Published on January 13 |   5 minutes read

Introduction

SEO (Search Engine Optimization) is a general tool to increase the presence of search results. It is a process that involves many vital functions such as keywords, HTML, URL slugs, among others.  The on-site and off-site SEO results show if the SEO strategy is working or not. The measurement of the progress is done by looking at specific SEO metrics.

Search engine rankings cannot be used to track the progress of the SEO strategy being used immediately.  Search engines may take weeks to months to update the SERPs; relying on just the Search engine rankings is inaccurate.

In this blog post, we’ll discuss the 5 best SEO metrics that can help you to stay ahead of your competitors.

5 Most Important SEO Metrics Explained

SEO works on many different domains and affects most of the domains a website has. These need to be measured, and the unit of measurement is called a metric. These parts of the SEO platform are the metrics that are being measured. The measurement helps assess whether the current strategy for them is beneficial or stagnant. Let’s discuss some measurement metrics.

  1. Organic Traffic
  2. Organic Conversions
  3. Keyword Rankings
  4. Backlinks and Domains
  5. Quality of Backlinks

1. Organic Traffic

This is perhaps the most crucial metric for measurement. The organic traffic number tells exactly the quantifiable value rather than an arbitrary trend. This lets businesses know exactly how many customers, leads, or conversions the SEO generates. Tracking the organic sessions after some time helps indicate how the SEO is performing.

Over time, an increase in the Organic Traffic shows if the rankings are improving. This does depend on the keywords that have been used, the search traffic quality, and the definition of conversions. To find out the number of organic Traffic being generated in Google ads, simply connect it to Google analytics. Businesses can then compare their progress with others.

2. Organic Conversions

The incoming Traffic is not a true value that represents progress. The problem is that even if the organic Traffic is increased, the number of traffic that leads to sales or conversions is lost in the plethora of values. This is why organic conversions need to be measured. The conversion will show exactly the number of organic Traffic that generated sales or top lead conversions.

To track Organic conversions in Google analytics, simply add a defined Goals preset. This will consider the Traffic for the parameters that have been set. Then navigate down to the Conversions menu and then to the Goal interview to view the progress.

3. Keyword Rankings

Keyword rankings have been argued to be useless. This is due to Google’s AI-based algorithm, which changes search results rapidly. This makes people assume that keyword rankings are useless. However, even though most search engine result pages are based on personalization, there are still 20% of searches that are unique and new. Tracking keywords tells us things like the direction of the SEO efforts.

If the ranking of one keyword is good, it indicates that all keywords have better rankings as well. This is especially applicable to the keywords with long tails.  If the SEO metrics are improving but the keyword rankings are not, it means that there may be a redundant choice of the keyword being used by the business.

Further increments in the SEO metrics may come with better keywords. Alternatively, companies can choose to use less competitive keywords to rank better.

Backlinks are an important part of Off-page SEO. Measuring them can be in seeing the general effectiveness of the SEO plan that is being used. More backlinks will not lead to more traffic, but they will show if a business is moving in a favorable direction. The update frequency, accuracy, and trends are the factors to be measured to assess the progress.

Tracking just the numbers of the backlinks isn’t enough. Measuring the authority metrics is extremely important to know the actual beneficial backlinks being used. Domain authority is a term that is widely used in the SEO community. The domain scale is ranked from 0-100, the way it works is that the higher the number, the better the domain authority is.

As domain authority is a logarithmic scale, traveling from 80 to 90 is more complex than traveling from 10 to 20. Majestic measures measure domain authority through a metric. The metric is called “Trust Flow”; the higher the score, the higher is the domain authority. An upward-directed movement of this shows that the efforts invested are making good results.

Conclusion

SEO tools are incredibly versatile and helpful. Tracking the progress of all the SEO metrics is essential to learn if the system in place is working or not. The determination of whether a metric is working not is through measurement tools. The quantitative value of the metrics is not enough, so each quality of the quantitative value must also be measured. The proper tracking and implementation of improvement procedures will increase performance and overall ranking.

author

Farasat Khan

Khan is an SEO consultant with 8 years of experience. His expertise has helped hundreds of brands generate additional revenue through search traffic. He is an SEO cum Digital Marketing specialist specializing in content strategy, search intent, and the sales funnel.

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