Internal Links For SEO – A Short Guide 2022

  Published on March 09 |   4 minutes read

Websites need to be connected to other websites, pages, or sources for Google to understand their nature better. Internal links are a crucial part of developing connections between websites. The Google search engine uses its algorithm to make sure that it senses the different connections a website has, this helps rank them higher on the search results page.

Internal linking can help develop a better relationship with the Google search engine. Links in a website that link to another page within that same website are called internal links. Users and the search engine use these links to find content based on their search queries. The users of the websites use the internal links for many things; most commonly, they use them to navigate through a website and reach a page that fits their desired query.

Search engines also use the internal links: they utilize them for recognizing the websites and their Web Pages. If there are no internal links, then the web page will not be seen, which means that it won’t even be in the search list, let alone at the top of it.

The links can also lead to different but related content of the same website. If the web page of a boot collection is visited, it would be a good idea to add an internal link to a boot buying guide.

The article and content would be different, but they would be related, and the more significant number of related articles, the higher the website’s ranking. This increases the importance of the websites in the eyes of Google’s algorithm.

Internal links connect the different pages and posts on a website. These links range from suggestions to related content or just basic navigation. The external linking method allows websites to connect with other websites. This linking method plays a minute role in the element of search engine optimization.

How Does Internal Linking Affect the Relationship of Content?

Google is able to figure out the relationship between the content of web pages on a given website. The internal linking gives more meaning to the context and makes it more useful for the users. When the quality of the content and its subject matter is related to the pages the internal links lead to, Google knows that the page has high value and important content that users may be interested in.

Another thing that Google looks for is the value of a link. The presence of more backlinks is what makes a certain links value high. Often the highest value link in the websites we see today is present on homepages. The link value is then divided between all the pages that follow, and then from there, it is divided again and so on. This is the reason why more links to a post are beneficial.

A good movie is to link the new articles or any form of content to the homepage. This way, they will get a very high link value than the one they would get if they were linked to the category menu. This also allows Google to find pages quicker.

How To Set Up a Strategy For Internal Linking?

Businesses need to know exactly how they want the website to be structured. The most optimal way is to design the website in a pyramidal structure where the homepage is on top, and then subpages come in. This gives a clear path to place the most powerful internal links.

It is good practice to link pages in the hierarchy. The pages that are interconnected and yet have parent pages as well as subpages, it is best to link them according to the hierarchy of the content. The essential content to the business needs to be linked to the page at the top of the pyramid. This will tell Google that you are a contender for the search engine.

Using links that connect topics and articles which are related to one another can help give context. Google sees these contextual links as a connection, and hence the content is treated as more high value than it would’ve been individually.


Internal linking is a crucial part of search engine optimization. Google recognizes them and marks websites as high value for their content. The internal links can help connect many pages within a website. This allows for more exposure on both the website and to Google. A proper strategy for internal links can do wonders.


Farasat Khan

Khan is an SEO consultant with 8 years of experience. His expertise has helped hundreds of brands generate additional revenue through search traffic. He is an SEO cum Digital Marketing specialist specializing in content strategy, search intent, and the sales funnel.

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